# American Institute of Mathematical Sciences

October  2016, 12(4): 1367-1389. doi: 10.3934/jimo.2016.12.1367

## Multi-criteria media mix decision model for advertising a single product with segment specific and mass media

 1 Department of Operational Research, University of Delhi, Delhi-110007, India, India 2 School of Business, Public Policy and Social Entrepreneurship, Ambedkar University Delhi, Delhi-110006, India 3 School of Engineering and Information Technology, University of New South Wales @ ADFA, Canberra 2600, Australia

Received  December 2014 Revised  October 2015 Published  January 2016

Citation: P. C. Jha, Sugandha Aggarwal, Anshu Gupta, Ruhul Sarker. Multi-criteria media mix decision model for advertising a single product with segment specific and mass media. Journal of Industrial & Management Optimization, 2016, 12 (4) : 1367-1389. doi: 10.3934/jimo.2016.12.1367
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##### References:
 [1] Lecture Notes in Economics and Mathematical Systems, 132 (1976), 144-145. doi: 10.1007/978-3-642-51565-1_48.  Google Scholar [2] Technological and Economic Development of Economy, 20 (2014), 97-115. doi: 10.3846/20294913.2014.885914.  Google Scholar [3] International Journal of Multicriteria Decision Making, 2 (2012), 391-407. doi: 10.1504/IJMCDM.2012.050678.  Google Scholar [4] European Journal of Operational Research, 85 (1995), 368-382. Google Scholar [5] Lecture Notes in Economics and Mathematical Systems, 132 (1976), 137-139. doi: 10.1007/978-3-642-51565-1_46.  Google Scholar [6] Journal of Industrial and Management Optimization, 1 (2005), 1-19. doi: 10.3934/jimo.2005.1.1.  Google Scholar [7] Journal of Advertising Research, 41 (2001), 27-37. Google Scholar [8] European Journal of Operational Research, 192 (2009), 382-395. doi: 10.1016/j.ejor.2007.09.039.  Google Scholar [9] Automatica, 42 (2006), 1343-1347. doi: 10.1016/j.automatica.2006.03.015.  Google Scholar [10] European Journal of Operational Research, 175 (2006), 1262-1267. doi: 10.1016/j.ejor.2005.06.035.  Google Scholar [11] Applied Mathematics and Computation, 175 (2006), 1266-1275. Google Scholar [12] Lecture Notes in Economics and Mathematical Systems, 132 (1976), 140-143. doi: 10.1007/978-3-642-51565-1_47.  Google Scholar [13] The International Journal on Media Management, 8 (2006), 164-172. doi: 10.1207/s14241250ijmm0804_2.  Google Scholar [14] European Journal of Operational Research, 95 (1996), 511-521. doi: 10.1016/0377-2217(95)00319-3.  Google Scholar [15] Journal of Advertisement Research, 18 (1978), 27-31. Google Scholar [16] European Journal of Operational Research, 111 (1998), 15-27. Google Scholar [17] Management Science, 20 (1973), 179-190. doi: 10.1287/mnsc.20.2.179.  Google Scholar [18] Journal of Mathematical Analysis and Applications, 22 (1968), 618-630. doi: 10.1016/0022-247X(68)90201-1.  Google Scholar [19] IMA Journal of Management Mathematics, 19 (2008), 219-226. doi: 10.1093/imaman/dpm040.  Google Scholar [20] Journal of Interdisciplinary Mathematics, 14 (2011), 29-38. doi: 10.1080/09720502.2011.10700733.  Google Scholar [21] The International Journal of Applied Management and Technology, (2007), 146-164. Google Scholar [22] Journal of Statistics and Management Systems, 16 (2013), 363-380. doi: 10.1080/09720510.2013.842057.  Google Scholar [23] Health Lexington Books, Lexington, Massachusetts, 1976. Google Scholar [24] Applied Mathematics and Computation,217 (2011), 6802-6818. doi: 10.1016/j.amc.2010.12.111.  Google Scholar [25] Decision Sciences,10 (1979), 577-592. doi: 10.1111/j.1540-5915.1979.tb00048.x.  Google Scholar [26] European Journal of Operational Research,166 (2005), 255-265. doi: 10.1016/j.ejor.2004.02.016.  Google Scholar [27] Industrial Management Review, 8 (1966), 15-23. Google Scholar [28] Current Issues and research in Advertising,12 (1990), 311-357. Google Scholar [29] Journal of Business Research, 6 (1978), 273-293. Google Scholar [30] Management Technology, 1 (1960), 94-100. doi: 10.1287/mantech.1.2.94.  Google Scholar [31] Expert Systems with Applications, 39 (2012), 13035-13045. doi: 10.1016/j.eswa.2012.05.095.  Google Scholar [32] Applied Mathematics and Computation, 148 (2004), 373-379. doi: 10.1016/S0096-3003(02)00853-6.  Google Scholar [33] Computer and Industrial Engineering, 29 (1995), 383-386. Google Scholar [34] Marketing Science,17 (1998), 214-235. doi: 10.1287/mksc.17.3.214.  Google Scholar [35] $5^{th}$ edition, McGraw Hill Education (India) P. Ltd., New Delhi, 2013. Google Scholar [36] European Journal of Operational Research, 225 (2013), 179-188. doi: 10.1016/j.ejor.2012.09.022.  Google Scholar [37] John Wiley, New York, 546, 1986.  Google Scholar [38] European Journal of Operational Research, 12 (2000), 655-656. Google Scholar [39] Optimization, 58 (2009), 469-477. doi: 10.1080/02331930701763355.  Google Scholar [40] International Game Theory Review, 11 (2009), 273-284. doi: 10.1142/S0219198909002315.  Google Scholar [41] Proceedings of the 2008 IEEE ICMIT, (2008), 740-745. doi: 10.1109/ICMIT.2008.4654457.  Google Scholar [42] Management Science, 19 (1973), 1395-1406. doi: 10.1287/mnsc.19.12.1395.  Google Scholar [43] Operational Research Quarterly, 26 (1975), 283-295.  Google Scholar [44] Journal of Business, 48 (1975), 558-570. doi: 10.1086/295782.  Google Scholar [45] Journal of the Operational Research Society, 26 (1975), 743-754. Google Scholar
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