
-
Previous Article
Modelling and performance analysis of shuttle-based compact storage systems under different storage policies
- JIMO Home
- This Issue
-
Next Article
Approximation algorithm for spherical $ k $-means problem with penalty
Online First articles are published articles within a journal that have not yet been assigned to a formal issue. This means they do not yet have a volume number, issue number, or page numbers assigned to them, however, they can still be found and cited using their DOI (Digital Object Identifier). Online First publication benefits the research community by making new scientific discoveries known as quickly as possible.
Readers can access Online First articles via the “Online First” tab for the selected journal.
Uncertain KOL selection with advertising videos circulation and KOL selection diversification in advertising promotion
1. | Business School, Shandong Normal University, Jinan, 250014, China |
2. | School of Information Engineering, Shandong Youth University of Political Science, Key Laboratory of Intelligent Information Processing, Technology and Security in Universities of Shandong, Jinan, 250103, China |
Social media marketing is the mainstream marketing method. Before the launch of a new product, the company will advertise on social platforms. A major problem is how to reasonably arrange KOL (Key Opinion Leader) for advertising promotion in order to achieve the results that the company wants. At this time, KOL selection optimization is an effective method to make the best advertising promotion decision for decision-makers. In addition, the uncertainty in advertising promotion has brought challenges for KOL selection. Therefore, in the absence of historical promotion data, this paper solves the uncertainty of advertising promotion in social media marketing. Taking MCN (Multi-Channel-Network) as the decision maker, maximizing the advertising promotion effect as the goal, considering a variety of realistic constraints and uncertain factors in advertising promotion, the optimal allocation of KOL in advertising promotion is realized by constructing an uncertain chance-constrained programming model. Then, by solving the clear form of the model, the optimal solution of the model is obtained. Finally, the effectiveness of the model is verified by numerical examples, and the effects of KOL selection diversification and advertising video circulation on advertising promotion are discussed, which provides decision support for decision-makers.
References:
[1] |
P. Vijayalakshmi,
A study on social media marketing podcast of food and beverage brands with reference to Tamilnadu, Review of Research Journal, 4 (2015).
|
[2] |
C. I. Enyinda, A. P. Opute and A. Fadahunsi,
Marketing-sales-service interface and social media marketing influence on B2B sales process, Journal of Business & Industrial Marketing, 36 (2020).
|
[3] |
R. Eid, Z. Abdelmoety and G. Agag,
Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs, Journal of Business & Industrial Marketing, 4 (2019).
|
[4] |
J. Syaifullah, M. Syaifudin and M. U. Sukendar,
Social Media Marketing and Business Performance of MSMEs During the COVID-19 Pandemic, The Journal of Asian Finance, Economics, and Business, 8 (2021), 523-531.
|
[5] |
B. Melovic, D. Cirovic and B. Dudic,
The analysis of marketing factors influencing consumers' preferences and acceptance of organic food products - Recommendations for the optimization of the offer in a developing market, Foods, 9 (2020).
|
[6] |
A. Capatina, M. Kachour, J. Lichy and et al., Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations, Technological Forecasting and Social Change, 151 (2021), StartingPage–EndingPage. |
[7] |
A. Wibowo, S. C. Chen and U. Wiangin,
Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience, Sustainability, 13 (2021).
|
[8] |
G. Panigyrakis, A. Panopoulos and E. Koronaki,
All we have is words: Applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self, International Journal of Advertising, 39 (2020), 699-718.
|
[9] |
A. Puspaningrum,
Social media marketing and brand loyalty: The role of brand trust, The Journal of Asian Finance, Economics, and Business, 7 (2020), 951-958.
|
[10] |
H. B. K. Nobar, H. K. Kalejahi and R. Rostamzadeh,
Impact of social media marketing activities on brand equity and brand commitment in the leather industry, International Journal of Business Excellence, 20 (2020), 191-204.
|
[11] |
L. Liao and T. Huang,
The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective, Information & Management, 58 (2021).
|
[12] |
S. F. Salem and S. O. Salem,
Effects of social media marketing and selected marketing constructs on stages of brand loyalty, Global Business Review, 22 (2021), 650-673.
|
[13] |
M. L. Cheung, G. D. Pires and P. J. Rosenberger,
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong, Australasian Marketing Journal, 29 (2021), 118-131.
|
[14] |
K. Yamagishi, L. Ocampo and D. P. Abellana,
The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: A case of Kalanggaman Island (Philippines), Environment, Development and Sustainability, 12 (2021), 1-33.
|
[15] |
N. Izakova, L. Kapustina and A. Drevalev,
Performance of social media marketing communications of industrial companies, SHS Web of Conferences. EDP Sciences, 93 (2021), 1-16.
|
[16] |
L. Xiong, V. Cho and K. M. Y. Law,
A study of KOL effectiveness on brand image of skincare products, Enterprise Information Systems, 4 (2021), 1-18.
|
[17] |
S. H. Jung S H and Y. J. Jeong,
Twitter data analytical methodology development for prediction of start-up firms' social media marketing level, Technology in Society, 63 (2020).
|
[18] |
M. L. Cheung, G. D. Pires, P. J. Rosenberger and et al., Driving COBRAs: The power of social media marketing, Marketing Intelligence & Planning, 39 (2020). |
[19] |
D. M. Ibrohim, J. Widodo and S. Wahyuni,
The effect of instagram as social media marketing on students' comsumtive behavior (case study of students' in faculty of economics and business university of jember from 2016 to 2019 generation), IOP Conference Series: Earth and Environmental Science, 747 (2021).
|
[20] |
L. Dolega, F. Rowe and E. Branagan,
Going digital? The impact of social media marketing on retail website traffic, orders and sales, Journal of Retailing and Consumer Services, 4 (2015).
|
[21] |
B. Ibrahim, A. Aljarah and D. Sawaftah,
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism, Sustainability, 13 (2021).
|
[22] |
M. C. Cohen, N. H. Z. Leung and K. Panchamgam,
The impact of linear optimization on promotion planning, Oper. Res., 65 (2017), 446-468.
doi: 10.1287/opre.2016.1573. |
[23] |
M. C. Cohen, J. J. Kalas and G. Perakis,
Promotion optimization for multiple items in supermarkets, Management Science, 67 (2021), 2340-2364.
|
[24] |
L. Baardman, M. C. Cohen and K. Panchamgam,
Scheduling promotion vehicles to boost profits, Management Science, 65 (2019), 50-70.
|
[25] |
S. Ma and R. Fildes,
A retail store SKU promotions optimization model for category multi-period profit maximization, European J. Oper. Res, 260 (2017), 680-692.
doi: 10.1016/j.ejor.2016.12.032. |
[26] |
L. Deng, W. Bi and H. Liu,
A multi-stage method for joint pricing and inventory model with promotion constrains, Discrete Contin. Dyn. Syst. Ser. S, 13 (2020), 1653-1682.
doi: 10.3934/dcdss.2020097. |
[27] |
H. Li and Y. Yang,
Optimal keywords grouping in sponsored search advertising under uncertain environments, International Journal of Electronic Commerce, 24 (2020), 107-129. 19.
|
[28] |
Y. Shin, S. Lee and I. Moon,
Robust multiperiod inventory model with a new type of buy one get one promotion:"My Own Refrigerator", Omega, 99 (2021).
|
[29] |
B. Liu, Uncertainty Theory, 2$^nd$ edition, Springer-Verlag, Berlin, 2004.
doi: 10.1007/978-3-540-39987-2. |
[30] |
B. Liu, Uncertainty Theory: A Branch of Mathematics for Modeling Human Uncertainty, Springer-Verlag, Berlin, 2004.
doi: 10.1007/978-3-540-39987-2. |
[31] |
B. Liu,
Some research problems in uncertainty theory, Journal of Uncertain Systems, 3 (2009), 3-10.
|
[32] |
S. Yu and Y. Ning,
An interest-rate model with jumps for uncertain financial markets, Physica A: Statistical Mechanics and its Applications, 527 (2019), 121424.
doi: 10.1016/j.physa.2019.121424. |
[33] |
X. Huang and H. Di,
Uncertain portfolio selection with mental accounts, International J. Systems Sci., 51 (2020), 2079-2090.
doi: 10.1080/00207721.2019.1648706. |
[34] |
J. Chang, L. Sun and B. Zhang,
Multi-period portfolio selection with mental accounts and realistic constraints based on uncertainty theory, J. Comput. Appl. Math., 377 (2020), 112892.
doi: 10.1016/j.cam.2020.112892. |
[35] |
L. Xue, H. Di and X. Zhao,
Uncertain portfolio selection with mental accounts and realistic constraints, J. Comput. Appl. Math., 346 (2019), 42-52.
doi: 10.1016/j.cam.2018.06.049. |
[36] |
B. Li and R. Zhang,
A new mean-variance-entropy model for uncertain portfolio optimization with liquidity and diversification, Chaos, Solitons & Fractals, 146 (2021), 110842.
doi: 10.1016/j.chaos.2021.110842. |
[37] |
Y. Li, R. Peng and I. Kucukkoc,
System reliability optimization for an assembly line under uncertain random environment, Computers & Industrial Engineering, 146 (2020).
|
[38] |
Y. Ning and T. Su,
A multilevel approach for modelling vehicle routing problem with uncertain travelling time, J. Intelligent Manufacturing, 28 (2017).
|
[39] |
Y. Ning, N. Pang and X. Wang,
An uncertain aggregate production planning model considering investment in vegetable preservation technology, Math. Probl. Eng., 2019 (2019), 8505868.
doi: 10.1155/2019/8505868. |
[40] |
M. Jin, Y. Ning and B. Li,
Uncertain KOL selection with multiple constraints in advertising promotion, IEEE Access, 9 (2021), 142839-142878.
|
[41] |
F. Atigan,
A survey research on the effects of sales promotion, and advertising and store image on customers buying behavior in retailing, Pressacademia, 11 (2020), 121-126.
|
show all references
References:
[1] |
P. Vijayalakshmi,
A study on social media marketing podcast of food and beverage brands with reference to Tamilnadu, Review of Research Journal, 4 (2015).
|
[2] |
C. I. Enyinda, A. P. Opute and A. Fadahunsi,
Marketing-sales-service interface and social media marketing influence on B2B sales process, Journal of Business & Industrial Marketing, 36 (2020).
|
[3] |
R. Eid, Z. Abdelmoety and G. Agag,
Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs, Journal of Business & Industrial Marketing, 4 (2019).
|
[4] |
J. Syaifullah, M. Syaifudin and M. U. Sukendar,
Social Media Marketing and Business Performance of MSMEs During the COVID-19 Pandemic, The Journal of Asian Finance, Economics, and Business, 8 (2021), 523-531.
|
[5] |
B. Melovic, D. Cirovic and B. Dudic,
The analysis of marketing factors influencing consumers' preferences and acceptance of organic food products - Recommendations for the optimization of the offer in a developing market, Foods, 9 (2020).
|
[6] |
A. Capatina, M. Kachour, J. Lichy and et al., Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations, Technological Forecasting and Social Change, 151 (2021), StartingPage–EndingPage. |
[7] |
A. Wibowo, S. C. Chen and U. Wiangin,
Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience, Sustainability, 13 (2021).
|
[8] |
G. Panigyrakis, A. Panopoulos and E. Koronaki,
All we have is words: Applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self, International Journal of Advertising, 39 (2020), 699-718.
|
[9] |
A. Puspaningrum,
Social media marketing and brand loyalty: The role of brand trust, The Journal of Asian Finance, Economics, and Business, 7 (2020), 951-958.
|
[10] |
H. B. K. Nobar, H. K. Kalejahi and R. Rostamzadeh,
Impact of social media marketing activities on brand equity and brand commitment in the leather industry, International Journal of Business Excellence, 20 (2020), 191-204.
|
[11] |
L. Liao and T. Huang,
The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective, Information & Management, 58 (2021).
|
[12] |
S. F. Salem and S. O. Salem,
Effects of social media marketing and selected marketing constructs on stages of brand loyalty, Global Business Review, 22 (2021), 650-673.
|
[13] |
M. L. Cheung, G. D. Pires and P. J. Rosenberger,
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong, Australasian Marketing Journal, 29 (2021), 118-131.
|
[14] |
K. Yamagishi, L. Ocampo and D. P. Abellana,
The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: A case of Kalanggaman Island (Philippines), Environment, Development and Sustainability, 12 (2021), 1-33.
|
[15] |
N. Izakova, L. Kapustina and A. Drevalev,
Performance of social media marketing communications of industrial companies, SHS Web of Conferences. EDP Sciences, 93 (2021), 1-16.
|
[16] |
L. Xiong, V. Cho and K. M. Y. Law,
A study of KOL effectiveness on brand image of skincare products, Enterprise Information Systems, 4 (2021), 1-18.
|
[17] |
S. H. Jung S H and Y. J. Jeong,
Twitter data analytical methodology development for prediction of start-up firms' social media marketing level, Technology in Society, 63 (2020).
|
[18] |
M. L. Cheung, G. D. Pires, P. J. Rosenberger and et al., Driving COBRAs: The power of social media marketing, Marketing Intelligence & Planning, 39 (2020). |
[19] |
D. M. Ibrohim, J. Widodo and S. Wahyuni,
The effect of instagram as social media marketing on students' comsumtive behavior (case study of students' in faculty of economics and business university of jember from 2016 to 2019 generation), IOP Conference Series: Earth and Environmental Science, 747 (2021).
|
[20] |
L. Dolega, F. Rowe and E. Branagan,
Going digital? The impact of social media marketing on retail website traffic, orders and sales, Journal of Retailing and Consumer Services, 4 (2015).
|
[21] |
B. Ibrahim, A. Aljarah and D. Sawaftah,
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism, Sustainability, 13 (2021).
|
[22] |
M. C. Cohen, N. H. Z. Leung and K. Panchamgam,
The impact of linear optimization on promotion planning, Oper. Res., 65 (2017), 446-468.
doi: 10.1287/opre.2016.1573. |
[23] |
M. C. Cohen, J. J. Kalas and G. Perakis,
Promotion optimization for multiple items in supermarkets, Management Science, 67 (2021), 2340-2364.
|
[24] |
L. Baardman, M. C. Cohen and K. Panchamgam,
Scheduling promotion vehicles to boost profits, Management Science, 65 (2019), 50-70.
|
[25] |
S. Ma and R. Fildes,
A retail store SKU promotions optimization model for category multi-period profit maximization, European J. Oper. Res, 260 (2017), 680-692.
doi: 10.1016/j.ejor.2016.12.032. |
[26] |
L. Deng, W. Bi and H. Liu,
A multi-stage method for joint pricing and inventory model with promotion constrains, Discrete Contin. Dyn. Syst. Ser. S, 13 (2020), 1653-1682.
doi: 10.3934/dcdss.2020097. |
[27] |
H. Li and Y. Yang,
Optimal keywords grouping in sponsored search advertising under uncertain environments, International Journal of Electronic Commerce, 24 (2020), 107-129. 19.
|
[28] |
Y. Shin, S. Lee and I. Moon,
Robust multiperiod inventory model with a new type of buy one get one promotion:"My Own Refrigerator", Omega, 99 (2021).
|
[29] |
B. Liu, Uncertainty Theory, 2$^nd$ edition, Springer-Verlag, Berlin, 2004.
doi: 10.1007/978-3-540-39987-2. |
[30] |
B. Liu, Uncertainty Theory: A Branch of Mathematics for Modeling Human Uncertainty, Springer-Verlag, Berlin, 2004.
doi: 10.1007/978-3-540-39987-2. |
[31] |
B. Liu,
Some research problems in uncertainty theory, Journal of Uncertain Systems, 3 (2009), 3-10.
|
[32] |
S. Yu and Y. Ning,
An interest-rate model with jumps for uncertain financial markets, Physica A: Statistical Mechanics and its Applications, 527 (2019), 121424.
doi: 10.1016/j.physa.2019.121424. |
[33] |
X. Huang and H. Di,
Uncertain portfolio selection with mental accounts, International J. Systems Sci., 51 (2020), 2079-2090.
doi: 10.1080/00207721.2019.1648706. |
[34] |
J. Chang, L. Sun and B. Zhang,
Multi-period portfolio selection with mental accounts and realistic constraints based on uncertainty theory, J. Comput. Appl. Math., 377 (2020), 112892.
doi: 10.1016/j.cam.2020.112892. |
[35] |
L. Xue, H. Di and X. Zhao,
Uncertain portfolio selection with mental accounts and realistic constraints, J. Comput. Appl. Math., 346 (2019), 42-52.
doi: 10.1016/j.cam.2018.06.049. |
[36] |
B. Li and R. Zhang,
A new mean-variance-entropy model for uncertain portfolio optimization with liquidity and diversification, Chaos, Solitons & Fractals, 146 (2021), 110842.
doi: 10.1016/j.chaos.2021.110842. |
[37] |
Y. Li, R. Peng and I. Kucukkoc,
System reliability optimization for an assembly line under uncertain random environment, Computers & Industrial Engineering, 146 (2020).
|
[38] |
Y. Ning and T. Su,
A multilevel approach for modelling vehicle routing problem with uncertain travelling time, J. Intelligent Manufacturing, 28 (2017).
|
[39] |
Y. Ning, N. Pang and X. Wang,
An uncertain aggregate production planning model considering investment in vegetable preservation technology, Math. Probl. Eng., 2019 (2019), 8505868.
doi: 10.1155/2019/8505868. |
[40] |
M. Jin, Y. Ning and B. Li,
Uncertain KOL selection with multiple constraints in advertising promotion, IEEE Access, 9 (2021), 142839-142878.
|
[41] |
F. Atigan,
A survey research on the effects of sales promotion, and advertising and store image on customers buying behavior in retailing, Pressacademia, 11 (2020), 121-126.
|






Level |
||||||
1 | 26000 | 50 | 3000 | 33 | 0.011 | 0.019 |
2 | 51000 | 100 | 4500 | 87 | 0.009 | 0.024 |
3 | 100000 | 150 | 9900 | 57 | 0.007 | 0.016 |
4 | 340000 | 300 | 19000 | 75 | 0.013 | 0.032 |
5 | 1100000 | 350 | 120000 | 89 | 0.008 | 0.015 |
6 | 8700000 | 500 | 780000 | 96 | .008 | 0.025 |
7 | 15000000 | 800 | 1400000 | 125 | 0.006 | 0.031 |
8 | 37000000 | 1000 | 2900000 | 200 | 0.005 | 0.026 |
Level |
||||||
1 | 26000 | 50 | 3000 | 33 | 0.011 | 0.019 |
2 | 51000 | 100 | 4500 | 87 | 0.009 | 0.024 |
3 | 100000 | 150 | 9900 | 57 | 0.007 | 0.016 |
4 | 340000 | 300 | 19000 | 75 | 0.013 | 0.032 |
5 | 1100000 | 350 | 120000 | 89 | 0.008 | 0.015 |
6 | 8700000 | 500 | 780000 | 96 | .008 | 0.025 |
7 | 15000000 | 800 | 1400000 | 125 | 0.006 | 0.031 |
8 | 37000000 | 1000 | 2900000 | 200 | 0.005 | 0.026 |
Level |
Allocation ratio |
1 | 0.0000 |
2 | 0.0000 |
3 | 0.0000 |
4 | 0.1909 |
5 | 0.0000 |
6 | 0.0000 |
7 | 0.0000 |
8 | 0.8091 |
Level |
Allocation ratio |
1 | 0.0000 |
2 | 0.0000 |
3 | 0.0000 |
4 | 0.1909 |
5 | 0.0000 |
6 | 0.0000 |
7 | 0.0000 |
8 | 0.8091 |
0.51 | 0.61 | 0.71 | 0.81 | 0.91 | |
3.0946e+04 | 3.2739e+04 | 3.4947e+04 | 3.7714e+04 | 4.1310e+04 | |
3.5142e+03 | 3.8804e+03 | 4.33e+03 | 4.8971e+03 | 5.6126e+3 | |
Relative Risk | 0.4178 | 0.4360 | 0.4562 | 0.4777 | 0.4998 |
0.51 | 0.61 | 0.71 | 0.81 | 0.91 | |
3.0946e+04 | 3.2739e+04 | 3.4947e+04 | 3.7714e+04 | 4.1310e+04 | |
3.5142e+03 | 3.8804e+03 | 4.33e+03 | 4.8971e+03 | 5.6126e+3 | |
Relative Risk | 0.4178 | 0.4360 | 0.4562 | 0.4777 | 0.4998 |
0.13 | 0.15 | 0.17 | 0.19 | 0.21 | |
2.59618e+04 | 2.59620e+04 | 5.09250e+04 | 5.09265e+04 | 5.09270e+04 | |
2.5001e+03 | 2.5001e+03 | 1.3611e+04 | 3.3611e+04 | 6.2500e+04 | |
Relative Risk | 0.354265 | 0.354262 | 0.267275 | 0.659990 | 1.227247 |
0.13 | 0.15 | 0.17 | 0.19 | 0.21 | |
2.59618e+04 | 2.59620e+04 | 5.09250e+04 | 5.09265e+04 | 5.09270e+04 | |
2.5001e+03 | 2.5001e+03 | 1.3611e+04 | 3.3611e+04 | 6.2500e+04 | |
Relative Risk | 0.354265 | 0.354262 | 0.267275 | 0.659990 | 1.227247 |
0.015 | 0.0001 | 0.81 |
0.015 | 0.0001 | 0.81 |
Level |
Allocation ratio |
1 | 0.0395 |
2 | 0.0407 |
3 | 0.0387 |
4 | 0.0488 |
5 | 0.0172 |
6 | 0.0067 |
7 | 0.0005 |
8 | 0.8079 |
Level |
Allocation ratio |
1 | 0.0395 |
2 | 0.0407 |
3 | 0.0387 |
4 | 0.0488 |
5 | 0.0172 |
6 | 0.0067 |
7 | 0.0005 |
8 | 0.8079 |
[1] |
Jiayu Shen, Yuanguo Zhu. An uncertain programming model for single machine scheduling problem with batch delivery. Journal of Industrial and Management Optimization, 2019, 15 (2) : 577-593. doi: 10.3934/jimo.2018058 |
[2] |
Majid Khalilzadeh, Hossein Neghabi, Ramin Ahadi. An application of approximate dynamic programming in multi-period multi-product advertising budgeting. Journal of Industrial and Management Optimization, 2021 doi: 10.3934/jimo.2021202 |
[3] |
Bao Qing Hu, Song Wang. A novel approach in uncertain programming part II: a class of constrained nonlinear programming problems with interval objective functions. Journal of Industrial and Management Optimization, 2006, 2 (4) : 373-385. doi: 10.3934/jimo.2006.2.373 |
[4] |
Bao Qing Hu, Song Wang. A novel approach in uncertain programming part I: new arithmetic and order relation for interval numbers. Journal of Industrial and Management Optimization, 2006, 2 (4) : 351-371. doi: 10.3934/jimo.2006.2.351 |
[5] |
Shaojun Zhang, Zhong Wan. Polymorphic uncertain nonlinear programming model and algorithm for maximizing the fatigue life of V-belt drive. Journal of Industrial and Management Optimization, 2012, 8 (2) : 493-505. doi: 10.3934/jimo.2012.8.493 |
[6] |
Yanjun Wang, Kaiji Shen. A new concave reformulation and its application in solving DC programming globally under uncertain environment. Journal of Industrial and Management Optimization, 2020, 16 (5) : 2351-2367. doi: 10.3934/jimo.2019057 |
[7] |
Zutong Wang, Jiansheng Guo, Mingfa Zheng, Youshe Yang. A new approach for uncertain multiobjective programming problem based on $\mathcal{P}_{E}$ principle. Journal of Industrial and Management Optimization, 2015, 11 (1) : 13-26. doi: 10.3934/jimo.2015.11.13 |
[8] |
Aurea Martínez, Francisco J. Fernández, Lino J. Alvarez-Vázquez. Water artificial circulation for eutrophication control. Mathematical Control and Related Fields, 2018, 8 (1) : 277-313. doi: 10.3934/mcrf.2018012 |
[9] |
Chao Xing, Ping Zhou, Hong Luo. The steady state solutions to thermohaline circulation equations. Discrete and Continuous Dynamical Systems - B, 2016, 21 (10) : 3709-3722. doi: 10.3934/dcdsb.2016117 |
[10] |
Wu Chanti, Qiu Youzhen. A nonlinear empirical analysis on influence factor of circulation efficiency. Discrete and Continuous Dynamical Systems - S, 2019, 12 (4&5) : 929-940. doi: 10.3934/dcdss.2019062 |
[11] |
Hongjun Gao, Jinqiao Duan. Dynamics of the thermohaline circulation under wind forcing. Discrete and Continuous Dynamical Systems - B, 2002, 2 (2) : 205-219. doi: 10.3934/dcdsb.2002.2.205 |
[12] |
F. M. Bass, A. Krishnamoorthy, A. Prasad, Suresh P. Sethi. Advertising competition with market expansion for finite horizon firms. Journal of Industrial and Management Optimization, 2005, 1 (1) : 1-19. doi: 10.3934/jimo.2005.1.1 |
[13] |
Chloe A. Fletcher, Jason S. Howell. Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly. Journal of Dynamics and Games, 2017, 4 (2) : 97-124. doi: 10.3934/jdg.2017007 |
[14] |
Lifen Jia, Wei Dai. Uncertain spring vibration equation. Journal of Industrial and Management Optimization, 2021 doi: 10.3934/jimo.2021073 |
[15] |
Yuri N. Fedorov, Luis C. García-Naranjo, Joris Vankerschaver. The motion of the 2D hydrodynamic Chaplygin sleigh in the presence of circulation. Discrete and Continuous Dynamical Systems, 2013, 33 (9) : 4017-4040. doi: 10.3934/dcds.2013.33.4017 |
[16] |
Xiangjun Wang, Jianghui Wen, Jianping Li, Jinqiao Duan. Impact of $\alpha$-stable Lévy noise on the Stommel model for the thermohaline circulation. Discrete and Continuous Dynamical Systems - B, 2012, 17 (5) : 1575-1584. doi: 10.3934/dcdsb.2012.17.1575 |
[17] |
Qinglei Zhang, Wenying Feng. Detecting coalition attacks in online advertising: A hybrid data mining approach. Big Data & Information Analytics, 2016, 1 (2&3) : 227-245. doi: 10.3934/bdia.2016006 |
[18] |
Kemal Kilic, Menekse G. Saygi, Semih O. Sezer. Exact and heuristic methods for personalized display advertising in virtual reality platforms. Journal of Industrial and Management Optimization, 2019, 15 (2) : 833-854. doi: 10.3934/jimo.2018073 |
[19] |
Simon Hoof. Cooperative dynamic advertising via state-dependent payoff weights. Journal of Dynamics and Games, 2019, 6 (3) : 195-209. doi: 10.3934/jdg.2019014 |
[20] |
Yafei Zu. Inter-organizational contract control of advertising strategies in the supply chain. Journal of Industrial and Management Optimization, 2021 doi: 10.3934/jimo.2021126 |
2020 Impact Factor: 1.801
Tools
Metrics
Other articles
by authors
[Back to Top]