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2015, 2015(special): 745-753. doi: 10.3934/proc.2015.0745

Strategic games in a competitive market: Feedback from the users' environment

Natalia Kudryashova 1,

1. 

University of Cambridge, Wilberforce Road, Cambridge, CB30WA, United Kingdom

Received  September 2014 Revised  July 2015 Published  November 2015

We propose a model for the dynamics of a competitive market, in which strategic decision making of market players may be affected by the users' switching behaviour. A novel concept, habitual attraction, is introduced to reflect the resistance of users against changing their routinely used provider. The model can be adopted for a particular market and allows for dynamic learning. We demonstrate applications of the model to the internet search market in the context of competition law and regulation, where a user centred description is essential, for instance, in the anti-trust proceedings.
Keywords: Competition, User Behaviour., Internet Search Market.
Mathematics Subject Classification: Primary: 37N40; Secondary: 91A25, 91B5.
Citation: Natalia Kudryashova. Strategic games in a competitive market: Feedback from the users' environment. Conference Publications, 2015, 2015 (special) : 745-753. doi: 10.3934/proc.2015.0745
References:
[1]

M. Armstrong, Competition in two-sided markets,, \emph{The RAND Journal of Economics}, 37 (2006), 668.   Google Scholar

[2]

S. Athey and G. Ellison, Position auctions with consumer search,, \emph{Quarterly Journal of Economics}, 126 (2011), 1213.   Google Scholar

[3]

S. Athey and D. Nekipelov, A structural model of sponsored search advertising auctions,, \emph{Sixth ad auctions workshop.}, ().   Google Scholar

[4]

J. Chen, D. Liu and A. B. Whinston, Auctioning keywords in online search,, \emph{Journal of Marketing}, 73 (2009), 125.   Google Scholar

[5]

Y. Chen and C. He, Paid placement: Advertising and search on the internet,, \emph{Economic Journal}, 121 (2011).   Google Scholar

[6]

M. O. Edelman B. and M. Schwarz, Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords,, \emph{American Economic Review}, 97 (2007), 242.   Google Scholar

[7]

D. G. Goldstein, R. P. McAfee and S. Suri, The cost of annoying ads,, in \emph{WWW2013}, (): 459.   Google Scholar

[8]

A. Hassan, R. Jones and K. L. Klinkner, Beyond dcg: user behavior as a predictor of a successful search,, in \emph{ACM WSDM 2010}, (2010), 221.   Google Scholar

[9]

K. Iyer, R. Johari and M. Sundararajan, Mean field equilibria of dynamic auctions with learning,, \emph{SIGecom Exch.}, 10 (2011), 10.   Google Scholar

[10]

N. Kudryashova, The market of internet sponsored links in the context of competition law: Can modeling help?,, \emph{WWW2014}, (): 331.   Google Scholar

[11]

T. G. Kurtz, Limit theorems for sequences of jump markov processes approximating ordinary differential processes,, \emph{Journal of Applied Probability}, 8 (1971), 344.   Google Scholar

[12]

J. Li, S. Huffman and A. Tokuda, Good abandonment in mobile and pc internet search,, in \emph{ACM SIGIR 2009}, (2009), 43.   Google Scholar

[13]

J.-C. Rochet and J. Tirole, Platform competition in two-sided markets,, \emph{Journal of the European Economic Association}, 1 (2003), 990.   Google Scholar

[14]

G. Taylor, Search quality and revenue cannibalization by competing search engines,, \emph{Journal of Economics & Management Strategy}, (): 445.   Google Scholar

[15]

H. R. Varian, Position auctions,, \emph{Int. J. of Industrial Organization}, 25 (2007), 1163.   Google Scholar

[16]

N. N. Vorobâev, Game theory,, Springer, (1977).   Google Scholar

[17]

L. Xu, J. Chen and A. Whinston, Effects of the presence of organic listing in search advertising,, \emph{Information Systems Research}, 23 (2012), 1284.   Google Scholar

show all references

References:
[1]

M. Armstrong, Competition in two-sided markets,, \emph{The RAND Journal of Economics}, 37 (2006), 668.   Google Scholar

[2]

S. Athey and G. Ellison, Position auctions with consumer search,, \emph{Quarterly Journal of Economics}, 126 (2011), 1213.   Google Scholar

[3]

S. Athey and D. Nekipelov, A structural model of sponsored search advertising auctions,, \emph{Sixth ad auctions workshop.}, ().   Google Scholar

[4]

J. Chen, D. Liu and A. B. Whinston, Auctioning keywords in online search,, \emph{Journal of Marketing}, 73 (2009), 125.   Google Scholar

[5]

Y. Chen and C. He, Paid placement: Advertising and search on the internet,, \emph{Economic Journal}, 121 (2011).   Google Scholar

[6]

M. O. Edelman B. and M. Schwarz, Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords,, \emph{American Economic Review}, 97 (2007), 242.   Google Scholar

[7]

D. G. Goldstein, R. P. McAfee and S. Suri, The cost of annoying ads,, in \emph{WWW2013}, (): 459.   Google Scholar

[8]

A. Hassan, R. Jones and K. L. Klinkner, Beyond dcg: user behavior as a predictor of a successful search,, in \emph{ACM WSDM 2010}, (2010), 221.   Google Scholar

[9]

K. Iyer, R. Johari and M. Sundararajan, Mean field equilibria of dynamic auctions with learning,, \emph{SIGecom Exch.}, 10 (2011), 10.   Google Scholar

[10]

N. Kudryashova, The market of internet sponsored links in the context of competition law: Can modeling help?,, \emph{WWW2014}, (): 331.   Google Scholar

[11]

T. G. Kurtz, Limit theorems for sequences of jump markov processes approximating ordinary differential processes,, \emph{Journal of Applied Probability}, 8 (1971), 344.   Google Scholar

[12]

J. Li, S. Huffman and A. Tokuda, Good abandonment in mobile and pc internet search,, in \emph{ACM SIGIR 2009}, (2009), 43.   Google Scholar

[13]

J.-C. Rochet and J. Tirole, Platform competition in two-sided markets,, \emph{Journal of the European Economic Association}, 1 (2003), 990.   Google Scholar

[14]

G. Taylor, Search quality and revenue cannibalization by competing search engines,, \emph{Journal of Economics & Management Strategy}, (): 445.   Google Scholar

[15]

H. R. Varian, Position auctions,, \emph{Int. J. of Industrial Organization}, 25 (2007), 1163.   Google Scholar

[16]

N. N. Vorobâev, Game theory,, Springer, (1977).   Google Scholar

[17]

L. Xu, J. Chen and A. Whinston, Effects of the presence of organic listing in search advertising,, \emph{Information Systems Research}, 23 (2012), 1284.   Google Scholar

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